Create some scenes for things you might do everyday.
An example scene named 'Wakeup', could allow the bulbs to look like sunrise. Create a 'Movie' scene, where all the bulbs in the house dim to 38% brightness.
With these scenes created, you can now set a schedule.
Choose the Scene as the 'Lighting' option for the schedule. This will activate the scene you have preset when the schedule time comes. This is great for hands free lights. It's also a great way to make sure the dog isn't sitting in the dark when you get home.
There are countless options, only limited by your imagination. And the number of LIFX in your home or office.